What’s the value in challenging expectation with your startup? Why market on platforms other brands are fleeing? Why is NOT raising capital better for ultimate business growth and control?
I unpack these questions with HiSmile founders Nik Mirkovic and Alex Tomic, whose company has made nearly $150 million after starting the business with just $20,000 between them.
The pair have found their places on the Australian Financial Review’s Young Rich List by challenging traditional marketing approaches, and taking a meticulous approach to goal setting.