How do we actually achieve brand affinity today? How can we earn AND retain an audience that we can market to properly? How did Wistia grow with and for their customers to ensure success?
Chris Savage is one of the most successful content marketers in the world. As the CEO of Wistia, Chris has built a video platform that helps some of the biggest brands discover, retain, and inspire customers.
In this podcast, Chris also reveals where he sees startups mostly go wrong with their marketing, and divulges the strategy behind marketing to your best audience for a better chance at success.