James Eder was staring down the barrel of immense success with his startup Causr. He had funding coupled with coverage from Sir Richard Branson, but the business ultimately failed and he had to close it down.
So what would he do differently? When is the best time to raise money? When should you bring on a co-founder?
James opened up to me about his heart trouble, the lessons he learnt about startup failure, and his advice for founders around the world.